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Privacy Policy

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Privacy Policy

This Privacy Policy explains how PowerGraph LLC (formerly Stratada LLC) (“PowerGraph”) collects, uses, and discloses information you provide to us or which we otherwise collect in providing products and/or services to you (“Information”), including Personal Data by which we mean information that allows us to determine your identity when you engage with us.

The use of our products and services (“PowerGraph Products”) is subject to the terms of the applicable customer agreement, the use of our website is subject to the PowerGraph Website Terms and Conditions of Use, and the terms of this Privacy Policy are incorporated into each and form part of those agreements.

Data Collection. There are two primary ways in which PowerGraph collects Information from you: through Interactions and via the PowerGraph Products.

Interactions

When you interact online or offline with PowerGraph, visit our website, download materials through our website, or register for events, PowerGraph may receive your information, including your Personal Data. For example, we receive your Information when you:

  • Visit and use PowerGraph's websites
  • Provide or update account information via our websites or email
  • Register or attend PowerGraph events

The Personal Data that we collect directly from you includes the following:

  • If you express an interest in obtaining additional information about our services, request customer support, use the “Contact Us” or similar features, sign up for a webinar, or download certain content, we may require that you provide to us your contact information, such as your name, job title, company name, address, phone number, email address or username and password;
  • If you make purchases from PowerGraph, we may require that you provide to us your financial and billing information, such as billing name, address, credit card number or bank account information;
  • If you use and interact with our websites or emails, we automatically may collect information about your device and your usage of our websites or emails through cookies, web beacons or similar technologies, such as Internet Protocol (IP) addresses or other identifiers, which may qualify as Personal Data;
  • If you voluntarily submit certain information to our services, such as filling out a survey about your user experience, we collect the information you have provided as part of that request.

If you provide us or our service providers with any Personal Data relating to other individuals, you represent that you have the authority to do so and acknowledge that it will be used in accordance with this Privacy Statement. If you believe that your Personal Data has been provided to us improperly, or to otherwise exercise your rights relating to your Personal Data, please contact us by using the information set out in the “Contact PowerGraph” section below.

We also collect Information, about you from third-party sources such as through public databases, joint marketing partners, social media platforms, conference hosts, event companies, partners, and other like parties when you interact with them.  This helps us to update, expand and analyze our records, identify new customers and create more tailored advertising to provide services that may be of interest to you.

PowerGraph Products

We also collect Information, including Personal Data, when we provide our PowerGraph Products to you (or a third party with which you work) to service your account. We may ask you for this data directly, or in some cases we may collect it when certain features are enabled in our PowerGraph Products. For example, we collect your Information when you:

  • Order any of our PowerGraph Products
  • Interact with PowerGraph online or offline, including when you request support services for your PowerGraph Products
  • If you (or a third party for whom you work) uses PowerGraph Products to process information, we may collect metadata about the use of the PowerGraph Products (e.g., usage, performance, deployment environment, and analytic data) which may include elements of Personal Data, such as IP address or User ID as further described below.

What We Collect Via Our Interactions

We (or third parties acting on our behalf) may collect your Information, including your Personal Data, through the Interactions described above. Categories of Personal Data we collect include such things as:

  • Name
  • Email address
  • Physical address
  • Employer
  • Title/Position
  • Payment details
  • Phone number
  • IP address

Except for IP address, these data elements are either collected when you manually key in your Personal Data to our website forms or when you provide them to the third parties from whom we receive marketing leads. IP addresses are collected on an automated basis through your use of the website services. We may infer your location from your IP address.

How We Use Information Collected From Interactions

PowerGraph uses the Information it collects from your Interactions to satisfy different legitimate business interests, to deliver services to you in accordance with our terms, or to satisfy our legal obligations. We take seriously the need to balance our legitimate business interests with your privacy rights and summarize for you below how we use your Information, including Personal Data.

We use your Information to:

  • Fulfill your orders or respond to your requests for information (e.g., marketing materials from our website such as white papers)
    To satisfy these requests, we need to collect and use your name and email address.
  • Improve and develop the PowerGraph Products
    We look for ways to innovate and advance our Products. To do this, we use Information about how you use the Offerings, including how you interact with various aspects of the Products, how long you use them and the content that is of interest to you. This helps us fulfill our legitimate interest in improving our Products and make them more relevant to you.
  • Send administrative information, such as changes to contract terms or policies
    Where we make updates to our terms or policies, we may be required under certain laws, and sometimes under our contract terms, to notify you of these changes.  Likewise, we may need to notify you of changes in how we administer our website services either by the terms of our agreement with you, legal requirements, or simply to let you know of a change affecting how you use the Products.  We will use your name and email address to send these notices to you.
  • Manage your PowerGraph Products
    In order to deliver PowerGraph Products under the contract between you and PowerGraph, we need to collect certain Information from you like your contact and payment details. Without this Information, we may not be able to deliver the services or comply with our legal obligations.
  • Send marketing communications
    Where we have your consent to do so, we use your email to send you product announcements, educational materials or information about special offers or upcoming events.  We may also invite you to participate in various promotional activities. We do these to generate interest in our PowerGraph Products and grow our business. We carry out our marketing campaigns in accordance with applicable laws and provide you with options to “opt-out” of receiving these materials should you so choose.
  • Invite you to participate in surveys and usability studies
    We use your Personal Data to request feedback on our PowerGraph Products so that we can fulfill our legitimate interest in better understanding how our users use them so we can improve our PowerGraph Products and continue to grow our business. Your participation in user surveys is voluntary, subject to your consent, the terms of your agreements with us, and this Privacy Policy.
  • Personalize your experience
    We use your Personal Data to satisfy our legitimate interest in presenting you with offers tailored to your interests based on how you interact with our website using cookies, web beacons and other similar technologies. In addition, on devices that enable location-based services, we may receive location information if you consent, which you can withdraw at any time by updating your device location setting permissions. We use this information to provide personalized location-based services and content.
  • Diagnose and fix technical issues, monitor the security of our environments, and otherwise protect our property
    We need to be able to anticipate and recognize potential threats to the operation and security of our website services to help keep them online and secure. We may process your Personal Data, in particular your IP address, for this purpose. We do this to satisfy our legitimate business interest in helping ensure the security of our website services and our legal obligations.
  • To comply with any applicable law, regulation, legal process, or governmental request, or to protect our legal rights
  • For any other purpose disclosed to you in connection with the PowerGraph Products from time to time

If we intend to process your Personal Data for a purpose other than that set out above, we will provide you with information prior to such processing.

Exercising Your Rights

You have the right to request access to and correction of your Personal Data. You may also have the right to request your Personal Data be “forgotten” (technically erased) or object to PowerGraph processing it.

If you would like to request to access, correct, erase, or object to the processing of your Personal Data, contact us at: https://PowerGraph.com/contact/. Please describe the nature of your request and the Personal Data it relates to and we will comply as soon as reasonably practicable, consistent with applicable law.

If we process your Personal Data based on your consent, you may withdraw your consent at any time. We will let you know if we are seeking to rely on your consent at the time we collect your information.

If you no longer want to receive marketing-related emails from PowerGraph on a go-forward basis, you may also contact us at: https://PowerGraph.com/contact/. Please make clear in your request that your Personal Data be removed from marketing-related emails. Alternatively, you may use the “unsubscribe” feature in our email messages.

What We Collect Via Our PowerGraph Products and How We Use It

Usage Data. We collect and process different types of usage data when you use the PowerGraph Products to serve our legitimate business interest of improving our products and services for the benefit of our customers. We work hard to help ensure a balance between our legitimate business interests and your privacy rights.

  • Aggregated Usage Data is information pertaining to your PowerGraph Products’ operating environment, including performance and session information. It may include such things as PowerGraph application version, number of active users, number of queries by type, app names, report names, report views, and metrics on the data collected in the software solution database.

This information is aggregated and used by PowerGraph to analyze usage patterns and other business metrics so that PowerGraph can improve its products and benefit customers. Information is collected initially to verify that data is received from a valid PowerGraph product. Most personal information is not collected; in certain cases some Personal Information is replaced with random anonymized keys before being analyzed. PowerGraph uses Aggregated Usage Data extensively to help us better understand how our PowerGraph Products are being used, make improvements to them, and develop new features, or new PowerGraph Products. For example, we may use this data to:

  • Better understand how our users configure and use PowerGraph Products
  • Determine which configurations or practices optimize performance (best practices)
  • Benchmark key performance indicators (“KPIs”)
  • Perform data analysis and audits
  • Identify, understand, and anticipate performance issues and the environmental factors that affect them
  • Improve the operation of the PowerGraph Products and develop new features and functionality

We use Aggregated Usage Data for the purposes described above to fulfill our legitimate business interests to develop, expand and improve the PowerGraph Products.  PowerGraph only collects and processes data authorized by its customers through its customers use of its Software. While PowerGraph recognizes that an individual has the right to access the data collected about that individual, PowerGraph does not have a relationship with its customers’ employees but rather only with its customers (data controller). As a result, if you are an employee of one of our customers and you would like to amend, delete or alter your data, then you need to contact your employer directly and PowerGraph will respond within a reasonable period of time to any such request by our customer.  PowerGraph only retains the data it stores and processes for its customers for as long as necessary to provide the Service to its customers or as required to comply with legal obligations, resolve disputes and enforce any agreement.

  • Support Usage Data is the same as Aggregated Usage Data, but the contact information persists so that the Information can be linked to your account for PowerGraph to analyze the performance information you send when you ask for help in troubleshooting your PowerGraph Products or to personalize your experience.

Other Collection Practices

We also collect Personal Data from you to fulfill our contractual commitments to you. For example, we collect contact information such as name, address (email and physical) and phone number to enter you into our customer data base systems and manage your account. This may also include Information about billing and payments, customer or support services, or software updates. We share this Information with our affiliates, vendors and partners who help us service your account and with whom we have written agreements protecting the confidentiality and security of your Information. We do not sell this Information.

How PowerGraph Shares Your Information

PowerGraph may disclose Information to third parties in the following ways:

  • Affiliates. We may disclose Information to our affiliates subject to these obligations in order for them to help administer or service the PowerGraph Products. PowerGraph is the party responsible for the management of jointly-used Personal Data. PowerGraph maintains intragroup agreements with its affiliates covering the use of Personal Data within the PowerGraph family of companies.
  • Service Providers. We may disclose Information to our third-party service providers or partners who help service PowerGraph’s business operations. This may include such things as infrastructure, data analysis, order fulfillment, IT services, customer service, professional services or audit services, among others. PowerGraph’s third-party service providers are under written agreements with PowerGraph that require them to protect your Information, including without limitation your Personal Data.
  • Partners. We may disclose contact and account Information to our partners to permit them to assess your interest in the PowerGraph Products, conduct user research and surveys, or send you marketing communications, subject to the terms of their privacy policies. We may also share License Usage, Aggregated Usage and Support Usage Data with partners who are providing support services to you to assist you with troubleshooting the performance issues you report. Partners are subject to written agreements with PowerGraph that require them to protect the Information we share with them, including your Personal Data.
  • Compliance and Safety. We may disclose Information as necessary or appropriate under applicable laws (including laws outside your country of residence) to: comply with legal process or requirements, including applicable notification obligations; respond to requests from public and government authorities (including public and government authorities outside your country of residence); enforce our terms and conditions; and protect our operations or those of any of our affiliates and our rights, privacy, safety, or property, and/or that of our affiliates, you or others.
  • Merger, Sale, Etc. We may disclose Information in the event of a proposed or actual reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of PowerGraph business, assets or stock (including Information regarding any bankruptcy or similar proceedings).
  • Other Users. We may disclose Information to other users of the Service in aggregated format, provided it does not include Personal Data. This may include “best practices” tips, KPIs, benchmark data or other such aggregated information useful to the user community.

Lawful Basis for Transferring Your Data

When transferring Personal Data outside of the European Economic Area (EEA), UK, or Switzerland, PowerGraph relies on appropriate safeguards, such as Standard Contractual Clauses (SCCs) approved by the European Commission (or the UK equivalent), or adequacy decisions, to ensure your data is protected.

How We Secure Your Information

PowerGraph takes appropriate technical and organizational measures to safeguard Personal Data against loss, theft, and unauthorized access, disclosure, alteration, misuse, or destruction. Unfortunately, no data transmission, software, or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please notify us immediately in accordance with the “Contact PowerGraph” section below. If PowerGraph learns of a breach of its systems, PowerGraph may notify you or others consistent with applicable law and/or as agreed in our contract with you. PowerGraph may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the PowerGraph Products and the Information you provide to us.

Mobile Information No-Sharing Policy

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

PowerGraph Also Observes the Following Practices

Retention Period. We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or not prohibited by applicable law. Information you store in our Cloud Products is portable by you at the end of the term of your agreement with PowerGraph. We retain your contract information for the duration of your contract with us and thereafter as required or permitted by law.

Use of PowerGraph Products by Minors. The PowerGraph Products are not directed to individuals under the age of sixteen (16) or those not of the age of majority in your jurisdiction, and we request that these individuals not provide Personal Data through the PowerGraph Products.

Cross-border Transfers. Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers based in countries outside of your country of residence, including to the United States, which may have different data protection rules than in your country.  We take steps to put in place adequacy mechanisms to protect your Personal Data in our agreements with our service providers.

Links to Other Parties. The PowerGraph Products may contain links to or facilitate access to third-party websites or online services. This Privacy Policy does not address, and PowerGraph is not responsible for, the privacy, information, or other practices of those third parties, including any app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer. The inclusion of a third-party link within the PowerGraph Products does not imply endorsement of the linked site or service by us or our affiliates. PowerGraph encourages you to review the privacy policies and learn about the privacy practices of those companies whose websites you choose to visit.

Updates to this Privacy Policy. We may change this Privacy Policy from time to time and will post our updates here. 

Contact PowerGraph

If you have any questions or comments about this Privacy Policy, the information practices of the PowerGraph Products, or your dealings with PowerGraph, you can contact us at any time: https://PowerGraph.com/contact/

  • Email: success@powergraph.com
  • Postal mail: PowerGraph LLC (formerly Stratada LLC), Attn: Privacy Officer, 100 N. Howard St., Suite 4299, Spokane, WA 99201

PowerGraph Applications

This Privacy Policy applies to the PowerGraph Applications, which include:

  • The PowerGraph Task Board custom visual for Power BI
  • The PowerGraph Gantt Timeline custom visual for Power BI
  • Time Intelligence By PowerGraph
  • PowerGraph Power BI Report Packs
  • PowerGraph Nexus
  • CrossLink for Planner

The use of the PowerGraph Applications is subject to the terms of the applicable customer agreement, and the terms of this Privacy Policy are incorporated into each and form part of those agreements.

For the PowerGraph Applications, we will also communicate any material changes of the Privacy Policy to you.

Power BI Custom Visuals

Effective Date: May 1, 2025

1. Introduction

This section explains how PowerGraph LLC (formerly Stratada LLC) ("PowerGraph," "we," "us," or "our"), collects, uses, and discloses information when you interact with us or use our Microsoft Power BI custom visuals ("Visuals"). This includes "Personal Data," which is information that can identify you directly or indirectly.

This policy applies to all Power BI custom visuals offered by PowerGraph, whether designated as Standard, Pro, Evaluation, or otherwise acquired through Microsoft Marketplace, directly from PowerGraph, or other channels.

Your use of our Visuals is subject to the applicable license agreement, and the terms of this Privacy Policy are incorporated into that agreement.

2. Information Collected Through Interactions

  • How We Collect Interaction Data:
    • When you visit PowerGraph websites (e.g., powergraph.com).
    • When you request information, demos, or support.
    • When you download materials (e.g., white papers, documentation).
    • When you register for or attend PowerGraph webinars or events.
    • When you provide or update account information (e.g., via email or website forms).
    • When you make purchases or manage subscriptions.
    • When you interact with our emails or marketing communications.
    • When you voluntarily provide feedback (e.g., surveys).
  • Types of Interaction Data We Collect:
    • Contact Information: Name, email address, phone number, physical address, job title, employer/company name.
    • Account Information: Usernames, passwords (hashed), account settings.
    • Financial Information: Billing name, address, credit card details, bank account information (processed securely via payment processors).
    • Technical Information: IP address, device type, operating system, browser type, usage data from website/email interactions (collected via cookies, web beacons, similar technologies.
    • Location Information: Inferred from IP address or provided with consent via device settings.
    • Voluntary Information: Feedback, survey responses, information provided via "Contact Us" forms.
  • How We Use Interaction Data (and Legal Basis):
    • To Fulfill Requests & Provide Services (Contractual Necessity): Processing orders, delivering requested materials (e.g., white papers), providing customer support, managing your account and subscriptions. We need contact and potentially financial information for this.
    • To Improve Our Website & Offerings (Legitimate Interest): Analyzing website usage, understanding user preferences, and enhancing user experience. We use technical and voluntary information for this.
    • To Send Administrative Communications (Contractual Necessity / Legal Obligation): Notifying you about changes to terms, policies, or service administration. We use contact information for this.
    • To Send Marketing Communications (Consent / Legitimate Interest): Sending product announcements, special offers, event invitations, or educational materials via email, where permitted by law and with your consent where required. You can opt-out at any time (see Section 5). We use contact information for this.
    • To Personalize Your Experience (Legitimate Interest / Consent): Tailoring website content or offers based on your interactions and preferences (using cookies, etc.). Using location data (with consent) for localized content.
    • For Security & Compliance (Legitimate Interest / Legal Obligation): Diagnosing technical issues, monitoring security, preventing fraud, protecting our rights and property, complying with legal requests and regulations. We may use technical and contact information for this.
    • For Other Disclosed Purposes: For any other purpose disclosed to you when the information is collected.
  • Information About Others: If you provide Personal Data about other individuals, you represent that you have the authority to do so and permit us to use the information according to this Privacy Policy.

3. Information Collected Through Our Visuals (Usage Data)

  • How We Collect Usage Data: Microsoft may collect usage data when our visuals are used in the Power BI Service and share some of that information with us.
  • Types of Usage Data Collected:
    • Aggregated & Anonymized Usage Data: Information about how the Visuals are used generally, such as Visual version, feature usage frequency, performance metrics (e.g., rendering times), number of active users (aggregated), Power BI environment details (e.g., Desktop vs. Service, version). This data is typically aggregated and/or anonymized and does not identify individual end-users.
    • Support-Related Usage Data: In specific cases, such as when you request technical support and explicitly provide diagnostic information or enable enhanced logging, usage data might be linked to your account (using your contact information) to help us troubleshoot specific issues or personalize support. This is done with your awareness.
  • How We Use Usage Data (and Legal Basis):
    • To Improve & Develop Visuals (Legitimate Interest): Analyzing usage patterns, identifying popular features, understanding performance bottlenecks, benchmarking, developing new features or Visuals. We primarily use aggregated/anonymized data for this.
    • To Provide Technical Support (Contractual Necessity / Legitimate Interest): Diagnosing and resolving issues reported by you, understanding the context of a problem. We use support-related usage data (linked with contact info) for this.
    • To Ensure Security & Stability (Legitimate Interest): Monitoring for errors or security vulnerabilities within the Visuals.
    • To Fulfill Contractual Obligations: Verifying license compliance (if applicable).
  • Important Note on End-User Data: PowerGraph Visuals operate within your Power BI environment. PowerGraph does not access, collect, or process the underlying business data displayed within your Power BI reports through the standard operation of its Visuals' usage telemetry. The data controller for the business data within your reports is typically your organization (or the report owner). If you are an end-user of a report containing a PowerGraph Visual and have questions about the business data itself, please contact your organization's Power BI administrator or the report owner.

We do not sell your Personal Data.

4. International Data Transfers

Your Personal Data may be stored and processed in the United States or any other country where PowerGraph, its affiliates, or service providers maintain facilities. Data protection laws in these countries may differ from those in your country of residence.

When transferring Personal Data outside of the European Economic Area (EEA), UK, or Switzerland, PowerGraph relies on appropriate safeguards, such as Standard Contractual Clauses (SCCs) approved by the European Commission (or the UK equivalent), or adequacy decisions, to ensure your data is protected.

PowerGraph LLC commits to upholding high standards of data privacy and security. PowerGraph LLC adheres to the Privacy Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. PowerGraph LLC remains subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (FTC).

For unresolved privacy complaints concerning data transferred under mechanisms like SCCs, EU/Swiss individuals may have the right to contact their local Data Protection Authority (DPA) or the Swiss Federal Data Protection and Information Commissioner (FDPIC). Under certain conditions, individuals may invoke binding arbitration.

PowerGraph may be liable in cases of onward transfers to third parties that do not comply with these principles unless we prove we are not responsible for the event giving rise to the damage.

5. Your Data Protection Rights

Depending on your location and applicable law, you may have the following rights regarding your Personal Data:

  • Right to Access: Request access to the Personal Data we hold about you.
  • Right to Rectification: Request correction of inaccurate or incomplete Personal Data.
  • Right to Erasure ("Right to be Forgotten"): Request deletion of your Personal Data under certain conditions.
  • Right to Restrict Processing: Request limitation of how we process your Personal Data under certain conditions.
  • Right to Object to Processing: Object to processing based on legitimate interests or for direct marketing purposes.
  • Right to Data Portability: Request a copy of your Personal Data in a structured, machine-readable format (where applicable).
  • Right to Withdraw Consent: If processing is based on consent, you can withdraw it at any time (this does not affect past processing).
  • Right to Opt-Out of Marketing: You can opt-out of receiving marketing emails by using the "unsubscribe" link in the emails or by contacting us.

To exercise these rights, please contact us at: success@powergraph.com or via our contact form at https://powergraph.com/contact/.

Please describe your request clearly. We will respond within a reasonable timeframe consistent with applicable law.

We may need to verify your identity before processing your request. You also have the right to lodge a complaint with your local data protection authority.

6. Other Important Information

  • Minors: Our Visuals and services are not directed at individuals under the age of 16 (or the relevant age of majority). We do not knowingly collect Personal Data from minors.
  • Updates to this Policy: We may update this Privacy Policy periodically. We will post changes on this page and indicate the "Effective Date" at the top. For material changes, we may provide more prominent notice (e.g., via email or a website notification).